logo crittt

Out of context: Reply #5

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• mr_snuggles0

  Overall I think it has some immediate impact, but it's a bit too complicated for a logo...

  How do you think it measures with the following criteria?

  The Six Universal Attributes Of a Great Mark

  Distinctive.
  The design idea need not be unique in the world, just distinctive enough so you can “own” it in your particular marketplace.

  Practical.
  Can be printed small, in ink or pixels; works in black on white as well as in colors; works in reverse too, white on black.

  Graphic.
  Communicates purely in visual terms, to the right brain hemisphere; doesn’t depend on verbal, intellectual interpretation. If a wordmark, it can be recognized by form alone

  Simple in form.
  Contains only one graphic idea, one gimmick, one dingbat. Thus if there’s a symbol, the accompanying name is plain and unadorned. And if it is a wordmark, one idea or device makes it special.

  One message.
  In content too, great designs try to express no more than one attribute (such as stature or speed or dynamism) and support a single aspect of positioning.

  Appropriate.
  In the end, of course, the content’s got to be right. An otherwise-great mark fails if the reputation, positioning, and personality expressed are at odds with management intentions.

  mr_snuggles 0Permalink

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