Brochure crit
Out of context: Reply #14
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- mr_snuggles0
cheers Dancer.
let me mention a few more things, a big part of the huistijl is the use of large bold avant garde. contrasting type sizes is also another big part of it, which again, I'm not a big fan of.. I can't say it feels right to me, the whole identity doesn't feel right to me. But that was done by another designer at my office.
I don't think I want to bring in additional elements from the huistijl, but rather the mentality. The most I would introduce would be some keylines to help further the clarity in the page layout.
Just for interest, here's a look at the format I had been previously developing for about 1 week.
http://www.blueprintmedia.ca/cli…
It's difficult to explain but basically the brochure was one continuous accordian-fold, printed double-sided and bound by 2 elastics. It was broken down in 2 sections 'reflective' and 'practice'. The 'reflective' section contained all the text relating to the themes/projects that were within the 'practice' section. There was a navigation and referencing system that made the piece interesting, difficult to use :) but interesting..
The quote for the brochures came in at like 17,000 euros and then they decided they needed to mail the brochure, so I've abandoned the direction, mostly because of the smaller A4 format...