Infinity 2
Out of context: Reply #47
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- FAT_HOM0
damn trickey on haga ;) i have to stick to my guns now.
I think the 'ideal'situation for a high profile campaign would be to use stock photography for a place holder while working with the ideas and to then commission a photographer and then art direct the shoot. guranteeing original work and employment for the specialist (photographer). [I'm aware budgets are thin etc i did say Ideal]
stock photography is so varied and less personal whereas the infinity series is style specific - i just think joost et al are handing over too much for too little.there was a couple of adds that ran last year at the same time in the uk that used the exact same portrait of a black girl hence why now i can't even remember what the campaigns were for because it confused me.