Fonts, Are They Worth the $$$?
Fonts, Are They Worth the $$$?
Out of context: Reply #4
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i know what you're saying but how far can gill go? how cool are avante garde alternates now that a few people are overusing them
helvetica is very nice but it's being seen everywhere so at some point it just drowns in the abyss
you've seen the citibank font right? its cool its unique and people want it.
the thing is though, test pilot collective licensed it to citibank for exclusive use
this is why we notice the citibank advertising more because its type is unique