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Out of context: Reply #17
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Fed Ex as mentioned is definitely one of my favoruites. Nice clean typography with the arrow. My only gripe is that when you see their trucks from one side it point backwards which kinda sucks.
I read an interview with the designer that he had intentionally did it and when they told FedEx about it they had wanted to make the arrow more explicit but the designer had argued that its beauty was in the subtle effects of the arrow.