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Out of context: Reply #33

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  • cinder0

    Listen to Panther.

    I am all about ass-ripping critiques.

    I went to a college that had a bunch of whiney ass babies who never said a single ill word about anyone else's work.
    I sat there holding my tongue for 4 years.

    No one ever had the guts to say "Your work is so bad - you shouldnt' even be in this major - let alone in this school at all. Go home."

    I wish people would've said that every single day - because you know what would've happened?

    One of two things:

    1. They'd cry, run home tell mommy and quit trying to be a designer because it was too hard and people were too mean. And we'd all breathe a sigh of relief because we don't need a bunch of no-talent lazy bastards in our industry.

    2. They'd get pissed off as hell - go home and work their asses off to PROVE they weren't a crappy designer. They'd work hard even just out of spite.

    That being said -

    You need to toss those typefaces out the window.
    Univers is kind of hard to work with - and it needs a lot more space then you're giving it. Looks like you tracked it in. Bad.

    You want this to look beautiful and perfect. It's supposed to be designed right? You're a designer right?

    Look at other logos.
    You rarely see letters that close together

    It's hard to read and it looks gross. There are few typefaces that look good that tight.

    I think you need to find a typeface that is more open, well shaped, rounded a little - something that looks sleek.

    You can start with any number of sans-serif faces, hunt some obscure ones down, or better yet - start with one and modify it to make it your own.
    (yeah, it's hard, and dangerous - but it's worth it)

    Ditch the man icon.

    We know it's a man - it says "MAN"
    it's like saying "HELLO" while pounding someone on the forehead to make sure they're listening.

    Another thing you might wanna look at is how other designers/firms link letter together - or illustrate them so they become more than just letters - they become a form, an object, a shape, an icon, a representation.

    There are billions and trillions of examples out there.

    and there are a ton of good logo/identity books.

    go check one out at your local bookstore.

    or pick up an issue of HOW or Communication Arts

    Study.

    cinder 0Permalink
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