Kodak new logo

Out of context: Reply #56

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Melvetica0
"Why do companies think it is a good idea to hang on to a piece of their old logo? if they are changing it, they should change completely."
yeeblazer
Why? It's called Brand Equity. If you've got it (and it's not negative) you're generally an idiot to get rid of it entirely.
Kodak has a strong following and consumer recognition factor. The new logo diminishes that. If it was equally as strong as the old one, then there would be an argument for it, but as it is, it seems weak and not memorable.
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