Kodak new logo

Out of context: Reply #30

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  • skelly_b0

    I am not saying this is an ideal solution, but for professionals to not respect the difficulty of this undertaking is silly. Kodak is trying to adapt to age of digital photography. With a name that established do they really need a symbol?

    Look at their competitors: Sony, Nikon, Canon, Fuji, Panasonic, Samsung, etc.

    All these are simple type solutions. Kodak is trying to compete in a consumer market and needs to distance themselves from their film heritage.

    skelly_b 0Permalink
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