absolutley fucked
Out of context: Reply #68
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- exador10
an old boss of mine once decided he was perfectly capable of 'doing the translation' himself...english to french...on a Lever Ponds ad that was going to run in Quebec..
he doesn't speak a lick of french himself mind..but he'd done enough ads that he could wing it, he thought..
he thought wrong..
the ad went through the proofing stage, no one noticed anything..
until it actually ran..
and there were 10 fuckups in the translation...
big ones..
the sort that make french folk go nuts.
as in 'which dumbass anglophone thought it would be funny to run a french ad that was nothing but typos?
the french were insulted.heads rolled at Lever Ponds
young brand managers were fired.to this day, the old boss from that company has no idea why that senior brand manager at lever will not speak to him, nor give him new work.