Pitching to Big Dawgz
Out of context: Reply #13
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- robotron3k0
IMO it really is relationship based and for the smart few, one single client contact for a large corp. will literally "make" a boutique agency. the the new agency will use all their money to hire more people, get an expensive loft somewhere, send out an expensive pr campaign, and end up on the cover of creativity mag as the next big breakthrough agency.
well pretty soon their client contact gets fired, the breakthrough agency breaks up, the creative director who started it all becomes a guest speaker at design conferences around the world, co-authors a few design books, eventually becoming irrelevant in design, decides to take a job at doing creative management in a large corporation because the money is great, hires out a small design group to handle the creative work... and the cycle continues.