Biz Card Question / help
Out of context: Reply #8
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- Duane0
no sweat louno! the way you spec colors is all about the way you want the finished piece to feel. i normally use pantone (spot) colors for business cards because i prefer the crispness of the output, but that's not to say a cmyk version wouldn't look nice as well. print is an art, and i love the subtle effects you can get by tweaking inks. sometimes, you can get cool results by printing something in cmyk but only specifying colors that are pure (for lack of a better word). by that i mean select color mixes that always have 100% of one of the inks in the mix. that way, you know you get full ink coverage on the paper and the results look crisper. i've done stuff using a 100% magenta, 100% yellow ink mix to get a great red. since there's nothing less than 100% coverage it looks super crisp. experience is the best teacher with print though. i looked for some good instructional links about four color process offset printing but had no luck. let you know if i find anything.