< Established & Sons
< Established & Sons
Out of context: Reply #19
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Create grid of dashes, place logotype underneath, mask, index colours to get hard edges export as gif/png, use programmatic horizontal swooshes over the top to make it seem like the dashes are being generated when in reality it's just an image being revealed or covered up. Vary image between sections to give impression of lots of hard work. Presto.
All in all, that's what it's all about, fooling the eye with something deceptively simple. Good work, well executed.