QuickTime Skins
QuickTime Skins
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The campaign uses a QuickTime 'skin' that is much smaller than a standard digital video file and contains much more content. Viewers are able to use it to play five different videos that showcase Dougan tracks, and they can link to Dougan’s web site and to a retail site to buy his music. The video movies inside the skin are hosted remotely from the actual clip itself. So, even months after online distribution, you can change movie content on the hoof and anyone opening a copy of the skin will see only the content that you choose to serve up at any point in time.