Viral
Viral
Out of context: Reply #22
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The polo ad in question did not have anything to do with VW. The fact that they would never make it made it very viral.
DANLAD
(Nov 16 05, 05:29)--------
"VW had nothing to do with it"
MY ARSE!!!!course they had something to do with it! they just didnt admit it.
undo undo, nop they never sued over it which even moreso suggests that the campaign boosted their sales or interest in the brand. they had headlines all round the world and everyone received a link to that video in their mailbox from a friend.
its probably more successful at boosting the brand than ANYTHING VW have ever done in the past and probably spent sums with a lot more zero's after them for previous 'real' campaigns.