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Out of context: Reply #21
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I think the problem is our overexposure to design...
We've all seen too much.
Very few things can impress like they used to (in the 'old' days when we only had design books for reference).
With the web we can see how new styles variations pop-up, spread and get wrung out within just a few months.
Once you've seen that happen enough times, it all starts to get predictable and boring.