Apple RosaParks?
Out of context: Reply #132
- Started
- Last post
- 181 Responses
- designbum0
another thing i'm noticing from reading these posts is that it seems that some people feel that some corporations, or at least apple in particular, act in some kind of 'cool' or altruistic fashion. these people may get angry or hysterical when people like me accuse apple of acting out of purely selfish reasons. but the way i see it, corporations exist only to make money. the entire function of advertising is to get you to buy shit you don't need (if you needed it, why would they try to convince you?). therefore it makes sense to treat every single action a business like apple does with a healthy degree of skepticism especially when that action is designed to trigger some kind of emotional response that would ultimately result in a reinforcement of brand loyalty. like what we're seeing in these posts.