Business Card Crit
Out of context: Reply #38
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- horton0
horton- could you go into more detail about making my black and red more rich? i haven't really experimented with that before on any job. i'm using illustrator.
-scarabin-
(Oct 13 05, 15:53)sure... for floods of process black i always back it up with some % of CMY.. depending on the effect. generally something like 30-15-15-100 (CMYK) produces a nice rich neutral black.
i suggested a warmer process black 0-15-50-100 to give it a more antique look.. look at pantone 400-405.. thats basically the process equivalent.
i think this explains some:
http://www.creativepro.com/story…depending on how tech you want to get with it, a good idea would also be to trap your white hand logo with solid black to ensure a crisp reproduction (no CMY fuzz on the edges).
in a nutshell you can do this in AI by giving it a 1pt solid black stroke, copying, and then pasting a copy in front as it should look without the stroke.
then you end up with .5pt of solid black surrounding your logo to stop the CMY from bleeding in and losing detail.
phew!