Ayn Rand
Out of context: Reply #76
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- pepe0
design is meaningless by itself i agree. it is merely a vehicle of a message that is fabricated by whatever entity has something to offer. that vehicle can either be design for function, or design for communication (though the communication or lack there of, of the idea can dictate the function).
Communication design and advertising was once just and still is really just a single product and here it is, but now, it seems that trends and pop culture fuel lifestyles that corporations desperately try to tap into.
Whats interesting is these trends in design ie. paint splotches deer and black letter type, though trite act as a staple for corporations to latch on to, a happy and watered down medium if you will. Its amazing how much the 'happy medium' dictates visual design.