Search Engine Optimization
Out of context: Reply #16
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I recomend PPC Google Adwords and Overture, they are tangible programs that give you a true ROI.
if yr client still wants natural rankings here are some essentials.
1. descriptive alt tags on ALL images(using commnon keywords)
2. A site map linking all pages should be accessible on all pages.
3. a directory linking to relevant sites with complimentary content and preferably high page ranks (checkout gooogle toolbar) and where possible get them to link back to you.
4. avoid lots of dynamic content.
5. use the [noscript] tag at the top & bottom of pages to provide links for the bot to follow. the bots pull yr site code in as a string and search from the beginning and end of it.
6. try to get into dmoz - this will take forever unless yr site is truely unique and have valuable content.
7. register yr domain for more than 2yrs. google is now a registrant and looks at this to see how serious you are and it is not a 'disposable' domain.
8. check out google site map generator you'll need experience of python or a site that will provide the service.
and check yr position a http://www.googlerankings.com
this is an industry in itself, many ppl think you just submit to google and get No 1. if yr clients like this search google for SEO and get the no1 to quote. see what they come back with
good luck