Search Engine Optimization
Out of context: Reply #15
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- mirola0
Put those meta tags on all your pages , not just the home page. These are still very important, especially the 'robots', 'keywords' and 'description'. The Description is what google will use to describe you on it's search results page. Google will only display about 150 characters from this so keep it short.
Stop using tables and start using div tags.
You need to identify key words and then just drop them in all over the place. There's a fine balance between journalistic integrity and key word quota. If you client is so hell-bent on better search rankings then they need to lose the integrity and start sounding a little silly.
Your client needs to make friends with similar sites and exchange links with them.
There should be alt tags on all the images in the gallery that describe what's in the picture i.e. 'Man walking along a canal'
There's quite a lot more you can do.
Some customers put too much emphasis on good search engine results when they can always just sponsor key words on search engines instead. It's a lot cheaper and will always get a quicker ROI.