OV Group of Companies
Out of context: Reply #25
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- ethios0
Some of those logos are looking far too ambitious.
I have read your thread on YH and understand that that the names of the companies are to do with the hebrew translation or something, but do you not feel it is a bit confusing to have what appears to be a 4 letter acronym followed by another phrase?
Ignoring that for the time being, the typography is nice, my major issue is with symbols. A lot of them are just over complicated and just look like eye candy. Is there no way you could relate the logos to what these companies are / will be doing?
2A looks extremely primitive and essentially a bit faint. Thats quite a thing stroke you have on those "mountains", needs more defintion and more thought.
I don't really know what else to say, these logos are like a lot of other ones I have seen, they are just average. They don't really offer anything particularly recognisable or interesting, which is, as you know, what you need when developing a brand.
Seeing as these companies are likely to be quite closely linked, is there no way of maintaining some consistency between them? And I'm not just talking about colours here.
These need a lot more work