Concepts
Concepts
Out of context: Reply #10
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- jpowell0
i'm in agreement with Crouwel. concepting in an agency setting has been watered down to mere elements rather than idea.
presented like this: "here we have a "blue concept" which is blah blah blah. here is an "orange concept".
no concept. just different colors.
now if there is a strong concept behind something the color may have signifigance. but, more than likely the choices are subjective and mean very little.
not sure if that little rant helped. but, concept basically means that there is a reason for the choices. and that reason is well thought out.