Concepts
Out of context: Reply #8
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- k770
one way to explain it to him is like this:
you can do a logo design and make $500. OR you can create brand strategy and make $2000. the former is not concept heavy but the latter is.
it's interesting that on his website, under identity, there is no mention of "strategy" but there is much mention of bare design and business "services" - ultimately it depends on his clientelle.
in the next 50 years alot of what we think of as design will be done in India and China, and the new design that is emerging (in business schools mostly) is deep conceptual strategy and innovation based. the rotman school of business, here in tO, is going as far as creating a MBD; a master of business design to complement it's MBA programmes...
anyway, my point is that you can make more money being conceptual. tell him that.