Marketing?
Out of context: Reply #11
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- noneck0
Web and email are traditional forms of marketing. If you want to break convention, try doing stuff like MediaTemple does - build your network of evangelists. Get people in the know to sing your praises.
The most important lesson in advertising/marketing is this: get in touch with the right people, at the right time, with the right message. Veer is a great example of a company that does this. They get in touch with people who buy their products with a nice printed piece about once a month (designers need their products on an ongoing basis), and the materials are really well crafted for the graphic designer/creative type audience.
I liked the idea of going after the new business people where they get liscences, but your website doesn't seem very well suited to that audience. There's way too much there.
If I'm Joe business owner, and I'm just starting up, I'm in the frame of mind to get things started, get the balling rolling. In that way, you're hitting them at just the right time.
What I would do though, is set up a nice little package for them. Offer them a domain name, 1 email account, and a holding page. Get the price down low, the idea is to get them into your friendly-to-business-owners company.