Urban Outfitters
Out of context: Reply #58
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- balboa0
yikes!
I looked away for two seconds and this thread lit up like a freakin' searchlight.
Anyway, to testpilot (like 20 entries back), i was going to say:
thanks testpilot -
Over the past year, we've cranked up the complexity of the Web and Catalog a whole lot.
It's still a fledgling business for the company, and we're learning more every season... about how the two channels can interact with each other, and with our stores. So far the results have been awesome.
And the company has been super supportive of each experiment (I mean, look at who I get to work with...).
There are still lots of limits to be tested... (e.g. how much image can we pack into a framework that still moves product?). But we'll push a bit further each time. Everyone here is commited to bringing as much richness and beauty to the work as we can.
The next two books are going to be amazing.