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Out of context: Reply #11

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  • snuggles0

    Turning around a logo quickly can be quite challenging but after a while you get better at it, if not, then you shouldn't be doing it in the first place.

    I can't think of an instance where I've had more than 2 days to come up with 10+ decent design directions, but I love how it usually comes together last minute. When you finally have that epiphany while on the crapper, you've nailed the essence of the company and you've boiled the design down to it's simplest, clearest form...

    It's a fucking beautiful thing...

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