$28 million website

Out of context: Reply #31

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    think about the audience ..
    they are not designers...
    we did extensive market research for it.

    it was more based on functionality and usability.

    case in point: Target Europe, the ad campaigne calls for more up scale feel to the shop. This was done to get the message of high end appearence of cheap goods thus making ppl think they are getting a bargan. this back fired cause ppl thought target as a high end good store.

    visual communication? the point of visual com is to effectively get the message across to the user. like yahoo, it doesnt look that great but it does its job.

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