David Gensler - Brilliant
David Gensler - Brilliant
Out of context: Reply #63
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what he has done with brand is nothing new, he seems to make companies and thats about it.
using experience is a holistic brand has been around since mid 90s pioneered by the book experience economy written by some havard fellows.
if he was the pioneer for using other cultural medium as a marketing tool, i would say no since he is only responsible for the niche market it self. when niche market becomes a mass market, it does not validate that he was the one who made that happen.