David Gensler - Brilliant
David Gensler - Brilliant
Out of context: Reply #20
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today was one of the most difficult in my 12-16year career as a designer. One of my clients' brands, a Canadian urban tee shirt company, was rushed in for emergency surgery after a drive by shooting by an up an coming Canadian chav t shirt company. Drive by shootings, and tee shirts, are more frequent in Canada than one would imagine in such a rural and often cold country. I cried when I had to tell my client his brand was dead, and that his black letter logo would fly no more. My mom says that when I'm a bit older, twenty-one or so, I will realize that such tragedies are part of every brand's life cycle.