Toronto Unlimited
Toronto Unlimited
Out of context: Reply #118
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- k770
you guys are losers cuttin in to tO like you are... but hey.
back on topic and why it got derailed............
btw: great article.
"This is too superficial," said Torella, who's worked with Ford, Holt Renfrew, Birks and other clients on branding. "This is all too corporate. It doesn't get into the essence of what Toronto's all about ..."
mathieu
(Jun 24 05, 07:24)that's just it. the branding effort pin points nothing, and doesn't suss anything out special about the city. i think it's easy to say: we can be anything in the next 5-10 years. and it's challenging to say something specific. but the specificty and definition is what branding is all about. the tO unlimited is, safe but a cop out.