Toronto Unlimited
Out of context: Reply #50
- Started
- Last post
- 143 Responses
- doggy0
i used to have respect for TBWA - and tried to get in there once upon a time - glad i didnt. Dont know how they would let this one off the drawing boards.
As for Brand Architecture International, i have had experience with so called "branding" companies. They all do a shit ass job at the actual design phase. Their research, and putting together all the info is great, anyone can do that, but they all seem to have terrible execution problems.
After the government spending this much cash - there will not likely stop this campaign. Its a shame. But whatver ,thats life. Stuff like this slips through - too bad it had to be this big, especially in a city as big as, as beautiful as, and as important as our beloved TORONTO.
The only way i can see around this is if a bunch of people, designers, media, agencies, and printers, got together and did the job properly, and launched their own grassroots campaign, drawing more attention to it..