new UPS logo
new UPS logo
Out of context: Reply #86
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I bet weeks of discussion and critisizing made the logo to what it is.
I'm glad they god rid of the package on top. And the new typography is a big improvement. Don't care much for the gradient they used, but I've seen it lot's of times, so it's not that new. (Especially for foods packaging)
They probable have a one color version too.