new UPS logo
new UPS logo
Out of context: Reply #83
- Started
- Last post
- 104 Responses
- estro3230
or another angle is that the logo truthfully communicates what ups is trying to accomplish. They probably want to say to wall street investors that they are no longer a delivery service but a "logisitics coportation" or some other vaguely murky kind of corporation and they need a ambiguous mark to present them selves as such. And of course the hints at security guard badges make the wall street analyts all happy inside.