new UPS logo
new UPS logo
Out of context: Reply #75
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I would have liked it if they didn't emboss it. But that's personal.
It's brave to reposition a strong brand in times like these. I disagree that they don't have to.
The logo appears in long lists of stock exchange companies. A more modern logo stands out of the crowd. A classic logo does not.
It's hard to predict if they did a good job redesigning it. The future will tell :)