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Contemplating an Artisan Economy
Is competing on price at the root of many of our problems?
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Steve Jobs and the Star-On Machine
Anyone else think they have a few iPhone 4s stacked up in the warehouse?
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The perils of "Musical Chairs" marketing
While many are desperate to do something "out of the box," perhaps we'd be better off to examine what we really remember.
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Laziness, greed, and stupidity
We should be very, very angry. We should be rising up, grabbing our chairs, and lobbing them at these groups...
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Do They Love You?
It's easy to use words like "relationship" when it comes to our companies, but it's largely bullshit.
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Apple Pie isn't American
Our ideas surrounding authenticity are curious ones that need to be considered carefully as we grow our brands.
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Telling Stories
There are plenty of companies ready to brag, but rather few who are as ready to tell a really good story. They talk about...
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Why pizza failed at McDonalds
A look at how focus and differentiation can help brands succeed.. alongside a few success stories and blunders.
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You shall not covet your neighbor’s brand, nor his ox, nor his donkey.
A few Brand Commandments from my book: Speak Human.
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What a Brand Is
Thoughts on brands... and how one might contextualize them for people who confuse them with ads and logos.
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You’re the One to Market Your Company
A free chapter from my book: Speak Human.
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Does design stop at line spacing?
In a recent interview, Paula Scher made some rather strange remarks surrounding social design. Here's my rebuttal.
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How high school kills innovation
Ever find yourself in the middle of a project with a great client, only to have them drastically change course? It might be PHSSD.
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The Best 2010 Super Bowl Ad
A little video I've been working on, looking at some of the ads for this year's Super Bowl... and the one that smoked them all.
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Heart attack with that?
The beauty of this marketing strategy is that others spread the story for them. (Pity that few other marketers are so brave.)
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You're boring
In spite of the millions spent on advertising, many still haven't found a story worth telling.
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My Year of Failure
...pondering whether those perfectionist tendencies might be a hindrance.
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Random Observations – Part 9
The most recent in a long list of observations, musings, and whims. (Some possibly good, some probably not.)
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The Licensed Designer
Given the proliferation of design programs making grand promises, do we need greater accountability and more universal standards?