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- karj
You shall not covet your neighbor’s brand, nor his ox, nor his donkey.
A few Brand Commandments from my book: Speak Human.
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What a Brand Is
Thoughts on brands... and how one might contextualize them for people who confuse them with ads and logos.
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You’re the One to Market Your Company
A free chapter from my book: Speak Human.
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Does design stop at line spacing?
In a recent interview, Paula Scher made some rather strange remarks surrounding social design. Here's my rebuttal.
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Giving it away...
I've never posted in the "Public" area before although I tend to pop in every once in a while to see what's going on. (My reason f…
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How high school kills innovation
Ever find yourself in the middle of a project with a great client, only to have them drastically change course? It might be PHSSD.
- karj
The Best 2010 Super Bowl Ad
A little video I've been working on, looking at some of the ads for this year's Super Bowl... and the one that smoked them all.
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Heart attack with that?
The beauty of this marketing strategy is that others spread the story for them. (Pity that few other marketers are so brave.)
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You're boring
In spite of the millions spent on advertising, many still haven't found a story worth telling.
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My Year of Failure
...pondering whether those perfectionist tendencies might be a hindrance.
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Random Observations – Part 9
The most recent in a long list of observations, musings, and whims. (Some possibly good, some probably not.)
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The Licensed Designer
Given the proliferation of design programs making grand promises, do we need greater accountability and more universal standards?
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Brand Commandments
Icograda shares a chapter from my new book Speak Human. (It's a brief one, but most seem to like it.)
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My Money Where My Mouth Is
I'm marketing my book without the help of a publisher. At the end of the year, I share the results--be they good or bad.
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Ask for the date
Allowing my horrible dating past to inform how others might better market their companies... and sell their stuff.
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The Big Button
So many novel marketing concepts, but what if you could actually speak with the company you bought stuff from?
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I don't care what you look like
A discussion, not so long ago, got us thinking about what we'll look for in upcoming hires.
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The Content Delusion
It's great that all of us are now content creators. Pity that creating content is so hard to do...
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The Taxi Scenario
Just a simple observation, that I believe will change how you work—for the better.