Logo Feedback
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- kona1
Overall I think #1 has legs and I agree with the comments above.
Font and font weight need to be addressed.
The anchor is throwing me off. I don't care for the triangle points. Perhaps explore something a bit more like this...I'd try and simplify the lighthouse top a bit as well.
Good luck and great first round!
- fyoucher11
Is this a sailing school? What's the significance of the anchor and lighthouse?
Not sure if I dig the anchor and lighthouse idea, the anchor feel a bit cartoonish compared to the lighthouse. Maybe the lighthouse is on top of the anchor rather than morphing into it.
It all feels a bit crammed and busy too, nothing really stands out, too much competition between elements -- i think mostly from the black ribbon in the middle. Perhaps think about simplifying things, like getting rid of the inner fills or even all the fills, less colors, and maybe think about another treatment for the stuff in the ribbon, maybe that's wrapped at the bottom.
I like the light rays from the light house but think the only one that might work well with print is the one up top where its not overlapping other important elements.
Not a bad start though
- Beeswax0
Thanks for all the great feedback.
Why anchor?
This is a University with ties to some Catholic tradition and network. Anchor is their symbol of Christianity, My initial idea was to create a hidden cross over the anchor with the lights of the lighthouse.Why Lighthouse?
The school is in Palos Verdes, a neighborhood of LA. Their landmark is this exact lighthouse.
The university is also situated on top of a hill overlooking the ocean.Their slogan is also happened to be "Direct us by thy light" (Tua Luce Dirige)
So I incorporated all these elements. Clients hasn't seen this yet, they might ask me to remove some of these main elements but I wanted it to be more definitive/descriptive of their location & ideals.
This is a rebranding project, their current name is Marymount California University, and there are 9 Marymount Universities with some of them being in California, they are tired of getting mixed by these other institutions, so this will be presented to their board with the hopes of persuading them to change the name of the school.
- dbloc1
Try green instead of brown. Looks like a desert island.
- oey0
I like how in the third version the colors go to the limit of the logo.
but i think the first one works better no doubt.plus what brainbridge wrote.
- ideaist-1
Send them to the client right now.
Stop listening to this pretentious lot of cunts (including me).
xo
- hotroddy1
On conceptual level - you're client will be happy. You have many conceptual elements that tie in nicely.
Execution wise - I think it's too complex and need to simplify the linework to make it work in a more flexible way. That is easier said than done!
- i_monk4
If you're committed to the anchor-lighthouse fusion you need to make the beams of light solid. I'd also make the background a single colour (darker the better) to avoid implying the light is on during the day (and the sky/land/shore/sea really isn't needed anyway, but you could knock out some vvv vvv stylized waves if you really wanted).
- since1979-1
the first one
- omg-7
- Projectile1
Definitely don't have the light beams or anchor interfering with the type.
Simplify/bold up the lighthouse. Esp. the criss cross lines and windows - they do make it look prison-like
Fatter type
Like the shadow effect, maybe try a bit of it on the arrows of the anchor
Can the slogan be gotten rid of or maybe put onto the anchor?
I think the brown colour also helps the prison feel
Lighthouse shorter so it doesn't mess with the type.
- trooperbill0
not gonna work at web resolution or mobile the details too fine.
- set4
For a logo... too much detail and too many colours, in my opinion...
- it is a little bit kitchen sink-y, i'll agreehans_glib
- agreed ... but for a college/university seal, it's about the right amount of business, it's just not legible enoughmonospaced
- BaskerviIle13
This might interest you. It's possible to have a suite of versions of a logo for different formats. A detailed one for large formats, simpler one for every day applications, a small/basic one for small use etc.
In each of these typography needs to be considered in relation to the scale the logo will be used at.I think this site of responsive logo concepts might be worth looking at:
- Think about what you could lose from the logo in terms of detail while still communicating the essence (anchor & lighthouse)BaskerviIle
- ^ Listen to him Beeswax, he knows. I know I'm paying attention.oey
- Definitely, but good luck getting a university to sign that shit off.set
- Coolnbq
- < 100% this.ideaist
- noice +1Maaku
- Responsive logo designdesmo
- Nice resource thanks.Hayzilla
- Very cool way to demonstrate the different variationsMiguex
- are these actual responsive logos, or did this designer create them as a side project?Gnash
- (nvm, there's a disclaimer at on the footer)Gnash
- Who likes the D?teh
- ^ ?
https://www.urbandic…Gnash - who likes the 2 Cs?monospaced
- 3rd Chanel is f'woefuldetritus
- in answer. i don't really care in the execution of the exercise here, it serves its purpose in context.detritus
- This is great but was it not just called "lockups" before?Mattjanz3n
- @detritus yeah, that 3rd Chanel became a HANELKrassy
- I doubt that's in their brand guidelinesset
- oey0
great input in this thread, QBN'ers never disappoint when it comes to help and feedback.
you have:
black
grey
white
blue
brown
yellowplus:
grading effect.
and:
too many colors.
too many small details.
shadows.
thin outlines that don't bring anything.
too much text in such a small space.
elements over type.maybe the client likes it now but I guess when they'll need to use it in smaller sizes or want to use a monochrome version they will understand it doesn't work.
I would start by removing the "Tua Luce Dirige"...