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- This one seems to be the most contained to me. When reproduced small though that little type will disappear.capn_ron
- This one but agree with above points.Hayzilla
- yep type will never work at small sizes, make that much bigger in central area.fadein11
- Something that I do that may help is to create the logo only using black and white , no grayscale. It helps to simplify sometimes. Agree with the above points.Morning_star
- the light beams are much more efficients in this version. for the little types, who do really care ? think about the brazilian flag as an emoji !gonzalle
- may be the beams could be flat. no gradients.gonzalle
The Anchor/Lighthouse is really nice!
I like seeing the anchor larger in relationship to the other elements as in the first 2 examples -- But the fine key line doesn't do the anchor justice so it has more presence in the 3rd option (where it lives in negative space)
So # 3 for me, too
Anchor doesnt need to be pointed on bottom
Is the brown set in stone? Pretty rank. Would a green look nicer?
^ cannon has a point (ha). Losing that point may allow you to move "university" to the bottom and to give the name of the uni more presence - which it needs, i think
– Not sure where this logo would live, but the scale of type and detail in the illustration is too delicate (especially the ribbon text)
– There's no need for the thin key lines around everything, they'll be invisible in most applications
– Think about the arrangement of the university name. A split with 'Palos Verdes' at the top and 'University' at the bottom might read better. It's tough for the eye to start and finish reading at the bottom of the a circle
– Would be nice if the anchor locked in with the circle form a bit more.
make type / font thicker so when you reduce in size it will still read.
or you can always remove type in the smaller options and stack underneath of make the type follow circle path outside of graphic.
Agree with Baskerville.
Also, I would re-think your choice of type. What looks to me like either Garamond or Minion is really, really played out, especially for universities. Ditto Trajan Pro.
Maybe something like Leitura Roman 3:
... or Leitura Display Roman:
Although I would probably also experiment with breaking the university typography trend, and play with some sans serifs, or maybe a nice slab.
Way to delicate.
The type in the middle doesn't even render well in .jpg. It will never print well and will bleed. The main name type is too light and thin. The details of the lighthouse are lost. The gradient of the lightbeams will not print.
If this is a college logo, it needs to be able to be embroidered, it needs to be able to be silkscreened.
The lighthouse also looks really small in the circle.
Here's some help:
Is this your first logo project?
anchor or lighthouse. the juxtaposition of the two is terrible. In no way will that ever be timeless. choose one or the other. not both.
main text around the outer edge with enough room to fit the 3 words across the bottom might be a place to start.
work on a unique lighthouse or anchor icon.
type, white space, and scaling are keys to your success.
Is this a real university / client? Are you getting $50 or $20,000?
An anchor has nothing to do with a lighthouse either. Seems like a strange pairing.
- you never been to the sea, do you?uan
- and did you ever design a logo?uan
- But lighthouses are already on land.freedom
- don't lighthouses guide ships (that have anchors) for safety?capn_ron
- Lighthouses aren't always on land, lol...set
- to say a lighthouse and an anchor have 'nothing to do with eachother' is completely retardedset
Id say simplify the logo A LOT more. You'll have trouble reading the logo at small sizes. Make sure the logo works well in BW. Work on a few more iterations, its not quite there yet.