Desk Rail LIVE!
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- d_rek0
The price seems fair for the funding amount their asking for. The studio I work at is gearing up to re-launch a previous kickstarter attempt that fell short.
Manufacturing (especially if trying to stay domestic in US) is pretty expensive. Even if you think something looks cheap that doesn't mean it's cheap to produce.
We're having a heck of a time trying to get an interlocking injection-molded part down to a reasonable cost. Almost all of the cost is in tooling, die and mold setup. The part per price after that is relatively low - but again your cost is mostly going into the initial setup.
But there's also a trick to finessing kickstarter: Do you try to attract more backers with a lower price or try to attract enough backers to fulfill your pledge goal with perhaps a higher price.
If you do the math and start counting heads rather than the price point it starts look a little different. Example:
$13000 pledge goal
minimum pledge is $55
that means you have to attract at least 237 backers to reach your goal. Seems like that might be an easy enough goal to get a couple hundred people.But what if you halved your minimum pledge? Let's say down to $30. Then you'd have to attract 434 people now - which believe or not may be tougher than trying to attract less people at a higher price point.
Anyway, it's a mixture of strategy and luck. If the kickstarter product truly has a demand the pledge is usually met. If there isn't that great of demand it may just barely succeed - or fail.
Again, it's not always about the price point with kickstarter. I think it's just as important to have an advertising and media strategy for your product before launching your kickstarter campaign.
- DesignTaylor0
thanks @moldero
- pressplay0
before: two pencils, a notebook, glasses and an iPhone
after: two pencils, a notebook, glasses, an iPhone and a »Desk Rail«
- mantrakid0
cool idea, but damn... $$$
- fyoucher10
oh hell yes. I've been looking for something like this for a while now
- severian0
Visible clutter.
- DesignTaylor0
@severian ha! "orderly" clutter
@mantrakid I know, we have been trying to get cost down, but at over two pounds of aluminum per unit they aren't cheap to produce
- DesignTaylor0
just got picked up by apartment therapy!
http://www.apartmenttherapy.com/…
- robotron3k0
- seriously, it's a bit industrial, you def should consider wood in the future. they have plenty of cedar in Austin...robotron3k
- best of luck!!!robotron3k
- DesignTaylor0
Thanks @d_rek! Yeah, it has been tough to get this thing to market. The tooling for an extruded aluminium part is not cheap, and the quantity of material is pricey. We are not getting rich of this, purely a passion project. But I get it @meffid, it does seem spendy. Would love the design community's support, hopefully we will be able to bring the prices down after our initial production... that is, if we get funded. Fingers crossed.
- mg330
Have you thought about making them from clay yourselves rather than metal? A kiln and supplies won't run you too much, and each one produced is unique!
Just kiddin.' Looks like a really cool project and great write up on apartment therapy. Good luck!
- we were gong to hand carve each one out of granite but it was just taking too long ;)DesignTaylor
- DesignTaylor0
thanks @ georgelll
- georgesIII0
try to support you, but didn't have enough money on my prepaid card,
it beats my self made pen holder :)
- meffid0
Fuck that price.