Desk Rail LIVE!
Out of context: Reply #16
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- d_rek0
The price seems fair for the funding amount their asking for. The studio I work at is gearing up to re-launch a previous kickstarter attempt that fell short.
Manufacturing (especially if trying to stay domestic in US) is pretty expensive. Even if you think something looks cheap that doesn't mean it's cheap to produce.
We're having a heck of a time trying to get an interlocking injection-molded part down to a reasonable cost. Almost all of the cost is in tooling, die and mold setup. The part per price after that is relatively low - but again your cost is mostly going into the initial setup.
But there's also a trick to finessing kickstarter: Do you try to attract more backers with a lower price or try to attract enough backers to fulfill your pledge goal with perhaps a higher price.
If you do the math and start counting heads rather than the price point it starts look a little different. Example:
$13000 pledge goal
minimum pledge is $55
that means you have to attract at least 237 backers to reach your goal. Seems like that might be an easy enough goal to get a couple hundred people.But what if you halved your minimum pledge? Let's say down to $30. Then you'd have to attract 434 people now - which believe or not may be tougher than trying to attract less people at a higher price point.
Anyway, it's a mixture of strategy and luck. If the kickstarter product truly has a demand the pledge is usually met. If there isn't that great of demand it may just barely succeed - or fail.
Again, it's not always about the price point with kickstarter. I think it's just as important to have an advertising and media strategy for your product before launching your kickstarter campaign.