Nike website
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- Bullitt
Can anyone tell me if Nike have their own in-house team on this site design and build or was it outsourced?
Ta
- chrisRG0
I think R/GA NYC did/does loads of Nike web stuff.
- kingkong0
AKQA no?
definitely not in house
- identity0
In house - but they hire a lot of consultants.
- Continuity0
I think it's either AKQA or Critical Mass.
- Soz, not Critical Mass; I was thinking of Blast Radius.Continuity
- utopian0
The 12 year old slave children in China have mad web skillz!
- WeLoveNoise0
It's a mix
R/GA & AKQA doing the main bulk of work
i know R/GA specialise in the Nike+ products for sureThen there's blastradius, Academy & a few other agencies that undertake the more niche projects for Jordan etc
- Blood money is on their hands and on my feet.utopian
- lolWeLoveNoise
- instrmntl0
RG/A does the oS, meaning the overall shell. They used to split the work with AKQA according to sport and region. Now, they split it by sport. Example AKQA does Nike Women, Soccer etc, and RGA does Football, Nike+ etc. Some small things are done by smaller agencies, like NikeSB. It was Odopod, but now I'm unsure who has it.
- fuckin know it allWeLoveNoise
- Odopod's site is downohhhhhsnap
- instrmntl0
Blast Radius lost Jordan digital to AKQA last year.
- Bullitt0
Could this dude have done the NikeSB ?
http://goodstuffdesign.co.uk/ what-weve-done/
- omg0
That Nike shit looks old and dated. It's been over a decade, and not one single thing has changed about Nike and their look. It all looks like stale, wannabe generic lameness. It's like somewhere down the line, they just gave up, and got stuck in the 00s
- Once they hit silver and futura, they stopped being creative.newuser
- monospaced0
Chris Darmon?
- toodee0
That goodstuffdesign must have just helped out on the design of a microsite or done a bit of front end coding. Wouldn't have thought it would be a complete lie but can't see him having any creative input.
- instrmntl0
@omg I agree they haven't changed much. However, their site content is huge, so you're very limited in UI if you want to keep the entire site consistent. EBay and Amazon haven't changed much because of the same issue.
When companies do try to do so, such as Target, their efforts are shitted on, as the outcome is usually not to par. There's a reason why catalogue a etc don't change much visually.
- Llyod0
Nike doesn't do anything in-house.
- omg0