Promotion Question
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- 13 Responses
- omg0
Free money!
- GeorgesII0
( are you really Adolf's son, the Adolf?? )
- sine0
girls and explosions
- BaskerviIle0
It doesn't matter who it's from, I probably won't read an email from someone I don't know. It all just gets categorised in my head as spam, especially if it's promoting some new work.
The way I'm most likely to look at a designer or studio's new work is if a friend passes it on, or if it's on one of the many design blogs or magazines I read.
Given that most blogs are usually looking for content to keep their sites fresh every day, it should be quite easy to get work on a number of blogs (sending them a nice pack of images and info on the project). It your work is filtered through the authority of a good blog, I'll take notice. If it's just spammed to me directly I won't.
- feel0
content i've subscribed for
- albums0
quality content.
- preferably something attention catchingmonospaced
- lol +1monNom
- martinadolfsson0
But what is it that catches your attention, a smart quote in the beginning of the letter, a familiar name talking about the project, a simple direct introduction or something more detailed?
- Continuity0
I would suggest you hook up with a talented, clever copywriter. NLs and press releases are a copywriting thing, not a design one as such. If there is a design role in that kind of thing, it's to support the copywriting.
- albums0
Deep discount prices and free shipping with no minimum order always gets my attention.
- Giving shit away for free (or on steep discount) is terrible marketing practice and doesn't build user base.dMullins
- I buy every time threadless has a sale with free shipping. every. time.albums
- keep in mind, i get those emails because I'm already a customer.albums
- so your point is invalid to my actual user case.albums
- and get this threadless is a successful company, so you were saying?albums
- dMullins0
Get a good copywriter, tell them your story, and trust (read: pay) them to write the magic.
- webazoot0
If its an unsolicited email I normally read the first line and then its straight into the bin. We just get so many of these at work now.
- albums0
to add to webazoot's point...
if it's unsolicited, i look for the unsubscribe / report as spam button.
- martinadolfsson0
The project has been featured on several blogs (and should appear on a couple of more within the next days).
It's more a question of compelling the exposure the project has received in to something more comprehendible.Anyway, thanks for the input!