Promotion Question
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- 13 Responses
- martinadolfsson
We all receive emails from friends, colleagues, people we never met telling us to check out their project.
Most of the time I skim through them really quickly, if it includes photos I usually judge the rest of the content based on the quality of that photo(s).
This is of course great until it's your time to spread the news about your fantastic project which is of course is much more interesting then everyone else's.
So my question is: What is needed to catch you attention when it comes to receiving newsletters, press releases and other promotion?
- albums0
quality content.
- preferably something attention catchingmonospaced
- lol +1monNom
- martinadolfsson0
But what is it that catches your attention, a smart quote in the beginning of the letter, a familiar name talking about the project, a simple direct introduction or something more detailed?
- Continuity0
I would suggest you hook up with a talented, clever copywriter. NLs and press releases are a copywriting thing, not a design one as such. If there is a design role in that kind of thing, it's to support the copywriting.
- albums0
Deep discount prices and free shipping with no minimum order always gets my attention.
- Giving shit away for free (or on steep discount) is terrible marketing practice and doesn't build user base.dMullins
- I buy every time threadless has a sale with free shipping. every. time.albums
- keep in mind, i get those emails because I'm already a customer.albums
- so your point is invalid to my actual user case.albums
- and get this threadless is a successful company, so you were saying?albums
- dMullins0
Get a good copywriter, tell them your story, and trust (read: pay) them to write the magic.
- webazoot0
If its an unsolicited email I normally read the first line and then its straight into the bin. We just get so many of these at work now.
- albums0
to add to webazoot's point...
if it's unsolicited, i look for the unsubscribe / report as spam button.
- omg0
Free money!
- GeorgesII0
( are you really Adolf's son, the Adolf?? )
- sine0
girls and explosions
- BaskerviIle0
It doesn't matter who it's from, I probably won't read an email from someone I don't know. It all just gets categorised in my head as spam, especially if it's promoting some new work.
The way I'm most likely to look at a designer or studio's new work is if a friend passes it on, or if it's on one of the many design blogs or magazines I read.
Given that most blogs are usually looking for content to keep their sites fresh every day, it should be quite easy to get work on a number of blogs (sending them a nice pack of images and info on the project). It your work is filtered through the authority of a good blog, I'll take notice. If it's just spammed to me directly I won't.
- feel0
content i've subscribed for
- martinadolfsson0
The project has been featured on several blogs (and should appear on a couple of more within the next days).
It's more a question of compelling the exposure the project has received in to something more comprehendible.Anyway, thanks for the input!