New MS Logo
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- 52 Responses
- jtb260
I think this guy blows it away:
http://www.fastcodesign.com/1670…
Figured it out in 3 days. MS still can't get it right.
- We tore it to shreds: http://www.qbn.com/t…
So did commenters at Brand New.i_monk - SPACE IS THE PLACE.non
- While pleasing. This isn't nothing more than student work.Seanbot
- We tore it to shreds: http://www.qbn.com/t…
- ernexbcn0
I don't like it. Seems bland.
- futuremongolian0
Terrible. The last thing they should be doing is tying there brand so restrictively to Windows.
For me at least, when I think windows, I think "shit". And I'm not an apple fanboy (proud owner of a Samsung S3)
- ernexbcn0
- OH SHIT!animatedgif
- soundtrack on this is pretty awesomeinstrmntl
- wha? dining room suites on sale at kern hill?!prophetone
- The have been waiting for a while to bring that logo then lolnumero1
- akrok0
oh, what a weak logo.
- CanHasQBN0
I like it. It's the Windows logo I have a problem with.
- mantrakid0
something must be wrong with me.. i love the fucking thing.
- mantrakid0
i like it too. flat/matte gives me teh bonerz. wish Mac OS would reinvent itself all these fuckin shadows & hilights & fake leather bullshit cunt slug cockenanny
- MrNibs0
They dropped the ® ? why?
- monNom0
^ not registered yet?
- dijitaq0
wish they would ditch the perspective for the windows logo and just use the outline from the ms logo.
- SrSamaurai0
wonderful looking squares. microsoft is very creative and innovative.
Microsoft is the autotune of the computer industry.
- tOki0
Personally I like it, I think that due to the nature of their business that huge change simply isn't going to happen, even if windows 8 seems to be marking a turning point for them as a brand. I guess for me personally I see microsoft as somewhat of a staple - generally consistent and expected, and for their main customers (business) this familiarity is really key to their continued success. So hate all you want because t without them the world of technology would be much worse off.
Corporate branding in particular is one of those things that is held very close to heart, and often big large leaps are dangerous leaps of faith that big corporates are not willing to take. There is HUGE equity in those 4 simple squares that people are so quick to dimiss - something you don't ignore if you're maintaining global brand recognition. There are literally entire generations who have grown up seeing those colours and shapes loading up on their computers. As far as the type goes, it's simple and clean, again nothing unexpected - but that's not a bad thing.
I like how they've had some fun with it all in the video, albiet the rainbow of brand colours mish mashing is somewhat of an overused and abused trend at the moment - yet for a company who is so large and diverse, it's an acceptable choice.
I suspect that the master brand will always stay relatively low key - and the product families will have more room to be creative so that they can appeal to their respective niches more effectively, the main thing is that hopefully the brand guidelines that come out of this exercise will be structured enough to create consistency but leave enough room for a bit of magic.
- Your final paragraph is right, and a great goal to aim for. Do MS have a history of doing this effectively..? we'll see. Hope so.mikotondria3
- pig0
The logo is totally inert.
There's not much to love, or much to hate, it's just there. It's magnolia paint. It's mayonnaise. It's fine.
- pig0
- pig0
But – gotta agree the overall Windows UI has a promising future.
Clean, typographically-led blocks, good use of Segoe (which I actually like).
Feels like it still needs a little something...but makes Apple's grads/drop shadows/rounded cuteness feel dated and lame all of a sudden. There's some seriously good DNA here, hope it comes to something...