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I think its anything but sleek.
Looks like he just wrapped some text around it?
wow - how much did he get paid for that....
does the job. looks fine for what it is.
utopians subtlety is often overlooked, but not today!
So what did he do exactly?
^ slapped 5 different typefaces haphazardly around the existing logo.
OMG HE REPLACED THE "S" WITH A "5" AND THE "O" WITH A "0"!!! HOW DID HE THINK OF THAT????? THE MAN IS A FUCKING GENIUS!!!!
I love it,
i think it's opening the circle of design pretty wide and inserting well oiled and stiff design into it,
good job shep
The ROLLING 5 TONES
for those who don't get it it
THE 5 IS FOR S
AND THE 0 IS FOR O