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Logo crit 1717 Responses
Last post: 1 year, 1 month ago | Thread started: May 12, 12, 7:42 a.m.
- pressplay
last three are simply too confusing if you don‘t know the name (romono? namano?), the first two look imbalanced. It seems like you are sticking to strict to the constructing rules you’ve set up for yourself... so you need less geometry and more typographical finetuning for it to work. That said, the overall concept has been done many times (starting with artists like Herbert Bayer from the Bauhaus), but if this approach fits (for client and target group) go with it...

- Dog-earMay 12, 12, 8:12 a.m. – Permalink
- albums
I wouldn't worry about the legibility of such things, it becomes obvious what the brand is in context as with so many other items. My only advice would be to add rounding to the to the end of the stroke paths. Also, don't be afraid to embellish the letter shapes or overlap them as opposed to combine them for a bit more legibility. Personally, I'd work with a stroke width that goes evenly into the character height, like the stroke is 1/4th height or 1/3rd height. As opposed to just eyeballing it. I'm not sure if you started from any particular rule.

- Dog-earMay 12, 12, 8:19 a.m. – Permalink
- Amicus
I like C, but it reads like romono or ramano. The 'r's (and probably the n's & m's are too wide for the a's & o's fucking up the rhythm and spacing.
If you are going down this route I'd definitely be less rigid with the geometric look to make it read better.
Maybe try doodling a little with pencil and paper before going back to the computer.


- Dog-earMay 12, 12, 8:23 a.m. – Permalink
- albums
404, just a note, the two times I have used this approach, it was relevant to the product or company. The company wanted something contiguous and free flowing, so simple round shapes pleased them.
The other client I used this method on was a product that had large round curves represented in the type strokes (even thicker than shown) so it was wanted for the fun, smooth lines.
I'm not sure what romano is, but these round letters make it kind of generic. If it's food based, you could always follow the trend of cursive or some faux handwritten / cursive to give it that Home made /hand made appeal.
Not knowing your application, I wont presume much more.


- Dog-earMay 12, 12, 9:31 a.m. – Permalink
- detritus
I'd be lying if I said that your proclivity for flagrantly re-doing other people's work didn't fascinate me, albums.
My interest is more in the curious range of human activity at the periphery of social normalcy rather than any interest in Tarzaning from your scrotum.


- Dog-earMay 12, 12, 10:07 a.m. – Permalink
- detritus
version3's right about the weight thing at least - regardless of whether it's tied to some implicit proportion.
Outwith that - my preference would be to explore Route A, with my preference for dropping the ascending bit on the a, making each letterform notionally from 'one line'.
C through D feel tired and cheap music event-ish.


- Dog-earMay 12, 12, 10:13 a.m. – Permalink
- Fax_Benson
Can't believe 'Loser Kerning' hasn't cropped up before now. It's immediately made my top 10 phrases of the day.

- Dog-earMay 12, 12, 1:23 p.m. – Permalink
- bumdrizzle
lol @ v3 redesigning every logo that has ever been posted for crit on QBN.


- Dog-earMay 14, 12, 3:43 a.m. – Permalink









