Stedelijk Museum Logo
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- bumdrizzle0
v3's on the last page was much better.
shame he didn't get the gig.
- BaskerviIle0
I've been reading quite a bit about this identity. And while get the whole utilitarian, post-modernist vibe. I still feel the the main marque could have been crafted more. I get that the feel is supposed to be almost un-designed, make some choices and let them ride etc.
But still, the type just sits so awkwardly along the shape of the S.
I wondered whether letting the type follow along the path would give a better result with a more natural silhouette. So I had a quick go. Obviously needs lots of work and plenty of kerning but you get the idea:- How did you manage to get the point and miss the point all in the same post?bumdrizzle
- What I was trying to say is, the identity system all makes sense and will look good. But the mark is the one thing that I think should have been craftedBaskerviIle
- should have been crafted, since it may stand aloneBaskerviIle
- Can't believe you wasted time on trying to look clever on this!qTime
- hmm yeah, 5 minutes during a lunchbreakBaskerviIle
- Oh just kill me now. Sums up this thread and Qbn opinions pretty well I think. The horror.set
- sine0
it's shit, but it stays.
- tank020
So if you have a different opinion other than liking this logo, you have 'no clue'. Great. I stick with my previous comment. This is minimalism for the sake of it. I'm the first to defend a system, I never look at the mark alone. But this just doesn't do if for. First of all its badly set, which is a trend now. That trend is not good. I'm a design director and I have to work with this many stuff generation. On its own they make all this kind of work, its a trick, like the 45 degree arrow or the drips from way back. They can't apply themselves in rational way to different clients. BUT you can't critique because than you get the response: 'you have no clue'. I do have a clue. I love typography, logo marks and branding. I'm the guy who buys old books of Yasaburo Kuwayama, Paul Ibou or Lou Dorfsmann. You should really read how they see our profession. The problem with this 'fake minimalism' its applied to every client and everything looks the same. And that is the opposite of what we suppose to do.
- I second that emotion.Sharpkid
- Oh, and I don't like the logo.Sharpkid
- +1 the ManyStuff hipster aesthetic has a lot to answer forBaskerviIle
- I blame hort.bumdrizzle
- Your return key, please use it.set
- Is that your only remark set? Pretty weak.tank02
- prophetone0
if this thing is swiss it stays
- hansglib0
i'm with tank02
the concept is very second rate and lazy (or desperate), the execution is just plain incompetent.
and no, fresnobob, in 5 or ten years the haters won't be biting, the logo will have been replaced.