Pentagram just learned photoshop.
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- identity0
I bet Pentagram is beholden to their clients to post the work on their site. Since they have (probably) nearly every logo they've ever made on there (also in their Marks book) I'd BET that by starting to edit NOW - it would be very clear to the client that they felt the work wasn't great. By sticking to the hard-rule of posting all their finished work, it takes the subjectivity of editing out - creating an open and honest look at the company's work over the years.
Imagine being that client and going to the site (which HAS to be a HUGE client/money fly-trap for them - i mean - look at their work...) and NOT seeing the logo they paid (and likely art directed) $1,000,000 for up there. Would be a slap in the face.
- pressplay0
*sigh*
- i_monk0
"If you choose to keep detail in a graphic approach, those details have to be correct. When a clock is not on the hour exactly, the hour hand is NOT pointed at the hour, but rather between hours. It’s also missing any character of the actual clock that is so special to millions of people. The font on the clock face is wrong, the hands aren’t the same shape, there is no indication of the 4-faced nature of the clock itself. Even the base isn’t stylised well. It’s missing sections." – CM Harington in the comments at http://www.logodesignlove.com/gr…
- true that. would think they'd use the standard 10&2 positioning anyways.doesnotexist
- They went with 7:13 or whatever because it corresponds to 1913.i_monk
- i_monk0
"I hope you're not serious." — CyBrainX
Why wouldn't I be serious? An update of the monogram would be worlds better than this stupid clock with fully rendered numerals and second marks.
- teh0
I just dont understand why they got rid of such an iconic logo for this? I know its the 100th anniversary but work that illustration in with the existing logo. I men come on!
- noneck0
the client will not be driving Pentagram projects.
– fadein11I used to think that too, then I watched Michael Bierut talk about his clients. tl;dw - his clients are no different than yours. Some are great, some are shit.
- noneck0
I agree that the work is disappointing, especially coming from Pentagram. However, I'm always cautious to criticize other designer's work - you don't know the environment it was created in. We don't really know how this mark fulfilled the brief. It could be that the client really drove the project, "Here, I sketched out what I want, the project is practically done for you!"
But yeah, shit's weak.
- 20020
Very hard but easy to knock on Pentagram.
- monospaced0
You're blaming the MOVIE Helvetica on the prominent use of it? LO fucking L
- ups, gap tried to do it now this just seems like they re giving up and just throwing down typeteh
- benfal990
Pentagram is laughing at this thread right now.
- 74LEO0
I understand them creating a link to the clock on the kiosk but come on! Thats all it is though. Not an identity but just an advertisement campaign to link their merch and billboards to the clock on top of the kiosk.
I wish that movie Helvetica never came out now thats all people want with no distinguishing typography or type treatment.
Give me helvetica and just give me a cool icon on top.
- That's not Helvetica. Just sayin'.noneck
- Im just wondering as designers when did we allow this to happen?74LEO
- it happened in the 60s, dudemonospaced
- Helvetica was synonymous with corporate through the 90smonospaced
- You know what I mean74LEO
- no, no i don'tmonospaced
- hey you-uu gu-uuuuysdoesnotexist
- 74LEO0
Could PENTAGRAM be throwing out a MeMe? This just seems so out of character of what they do. Most of their logos like the original GC uses type as illustration. The new logo is crap with no real identity typographically. Complete FAIL. I really liked the original and was very distinguishable.
- i_monk0
That monogram is dying for an update too...
- non0
What a fail.
- akrok0
said the PSD designer. hah.