Apple's brand unraveling?
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- madneo0
Can't they just ask Siri jobs for creative direction?
- uuuuuu0
I think the new direction is the right direction, the execution might not be that agreeable though. in time they will nail it. This, I think, is supposed to be reminiscent of Jobs's creative hippy image for legacy's sake. If they decide to stick with this direction it will evolve and become more sophisticated. I like 'creative' for apple. The last ten years was been more like 'stylish tech professional' and 'high end life style', which is great for a bit but becomes mundane and bland like anything. They are a consumer company now but they failed to create a balance with their last image.
FUCK I sound like i'm in marketing.
- 'creative consumer' to be specific. You have taste and know how to have fun with your gadgets... but thats it, just funuuuuuu
- Their is not enough in serving to professionals, even creative professionals, unless you are adobe, so its more about the toy factor now.uuuuuu
- ... toy factor now.uuuuuu
- dude, it's not a new direction, you just sound cray craymonospaced
- what mono said.CanHasQBN
- prophetone0
god forbid the brand heads in a new direction
- Hombre_Lobo0
reminds me of the universal everything / wolf olins AOL rebrand -
universal everything are ace.
http://universaleverything.com/2…
- i_monk0
The Apple brand – or any brand – is more than the logo.
- ernexbcn0
It's not the first time they close the event with a funny logo, look here:
- qTime0
Perhaps the brief was:
Can you make it a bit more Windows and Web 2.0...
- monospaced0
- aka, high resolution and good for creative stuff, like paintingmonospaced
- I thought the same thing.mg33
- 23kon0
put the lime in the coconut and call me in the mornin'
- burnt0
There is now space in the market for a new apple.
- utopian0
5 Reasons why this colorful mash-up is the new Apple logo
http://www.starkinsider.com/2012…
- obsolete0
does apple got colour cancer and its spreading all over the logo?