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Pentagram is OUT of touch. 5353 Responses
Last post: 1 year, 2 months ago | Thread started: Feb 29, 12, 6:55 p.m.
- designquestions
http://pentagram.com/en/new/2009…
THEY SERIOUSLY WROTE:
"The new graphics are influenced by youth culture."WHAT? A stock image white girl with a semi-transparent shirt and a young black guy with a chicken logo on them are youth culture?
- Feb 29, 12, 6:55 p.m. – Permalink
- designquestions
They look so similar?

- Dog-earFeb 29, 12, 7:09 p.m. – Permalink
- d_rek
While I did read the post on the website, along with the rationale provided, I was more responding to the thread title, "Pentagram is OUT of touch..."
I think it's the nature of a lot of their corporate clientele that dictate how baseline some of their corporate identity work.
Wether or not DJ who-gives-a-fuck worked on a shitty identity is not the issue here.
The issue as I see it is that Pentagram is as susceptible to producing mediocre work as any studio/firm out there in the world. Something being 'out of touch' is as subjective criteria for critiquing design as i've ever heard.
What should really be observed are the formal qualities(or lack thereof) of the work being produced.

- Dog-earFeb 29, 12, 10:02 p.m. – Permalink






