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Pentagram is OUT of touch. 5353 Responses

Last post: 1 year, 2 months ago | Thread started: Feb 29, 12, 6:55 p.m.

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  • designquestions

    http://pentagram.com/en/new/2009…

    THEY SERIOUSLY WROTE:
    "The new graphics are influenced by youth culture."

    http://pentagram.com/en/CN_2Shirts_sm.jpg

    WHAT? A stock image white girl with a semi-transparent shirt and a young black guy with a chicken logo on them are youth culture?

    Feb 29, 12, 6:55 p.m. – Permalink
  • pango

    i like semi-transparent t shirt....

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    Dog-earFeb 29, 12, 6:56 p.m. – Permalink
  • pango

    blame the client?

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    Dog-earFeb 29, 12, 6:58 p.m. – Permalink
  • zoozoo

    ageist

    • Pentagram went down the ladder.CyBrainX
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    Dog-earFeb 29, 12, 7:03 p.m. – Permalink
  • CanHasQBN

    Hell yeah. I dunno about you guys, but I wear my Church's Chicken T-shirt every time I get a chance. Youth Culture FTW.

    • plus you're like 45 or something.akrok1/2
      almost! 27CanHasQBN2/2
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    Dog-earFeb 29, 12, 7:03 p.m. – Permalink
  • designquestions

    They look so similar?

    http://www.petalatino.com/feat/sexyveg05/newimages/Common.jpg

    • Somebody really should lance that boil for him. Looks painful.gramme
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    Dog-earFeb 29, 12, 7:09 p.m. – Permalink
  • vaxorcist

    either somebody was on a deadline, or a non-designer was involved... if this is true, it torpedo's a bunch of Pentagram's credibility....

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    Dog-earFeb 29, 12, 7:14 p.m. – Permalink
  • Amicus

    Kids listen to music from DJs, so lets get DJ Stout to the job. Yeah, that's the ticket. Youth Culture from the get go!

    His work for Popeye's was league's in front of this. I'm guessing the client's were much more conservative on this one.

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    Dog-earFeb 29, 12, 7:51 p.m. – Permalink
  • colin_s

    well, it was from 2009.

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    Dog-earFeb 29, 12, 7:51 p.m. – Permalink
  • monolith

    well consider what they designed for new Windows logo.. this is not really shocking

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    Dog-earFeb 29, 12, 9:37 p.m. – Permalink
  • Amicus

    reminds me of a certain thread I started a while back....

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    Dog-earFeb 29, 12, 9:40 p.m. – Permalink
  • d_rek

    Yes and no. I feel strongly that they do some laughably bad corporate work... while a lot of their cultural work is beautiful. It's a love hate relationship I have with Pentagram.

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    Dog-earFeb 29, 12, 9:47 p.m. – Permalink
  • monNom

    my righteous indignation meter just hit 11.

    how. dare. they.

    • it usually only goes to 10monNom1/2
      hahaakrok2/2
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    Dog-earFeb 29, 12, 9:59 p.m. – Permalink
  • d_rek

    While I did read the post on the website, along with the rationale provided, I was more responding to the thread title, "Pentagram is OUT of touch..."

    I think it's the nature of a lot of their corporate clientele that dictate how baseline some of their corporate identity work.

    Wether or not DJ who-gives-a-fuck worked on a shitty identity is not the issue here.

    The issue as I see it is that Pentagram is as susceptible to producing mediocre work as any studio/firm out there in the world. Something being 'out of touch' is as subjective criteria for critiquing design as i've ever heard.

    What should really be observed are the formal qualities(or lack thereof) of the work being produced.

    • Fuck it's getting late and i can't type for shit.d_rek
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    Dog-earFeb 29, 12, 10:02 p.m. – Permalink
  • akrok

    so, why don't you get a job there and show them the rope.

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    Dog-earFeb 29, 12, 11:01 p.m. – Permalink
  • akrok

    i think your just mad cause you work at chickenow. lol.

    • and you're not young...any more.akrok
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    Dog-earMar 1, 12, 12:52 a.m. – Permalink
  • fadein11

    2009

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    Dog-earMar 1, 12, 1:14 a.m. – Permalink
  • inteliboy

    I like the new branding. And they have some cheesy copy. Oh well. What's the issue again?

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    Dog-earMar 1, 12, 4:16 a.m. – Permalink
  • Douglas

    they've brought on two new partners in the past month, so they're either doing something right, are trying to make a shift of some sort.

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    Dog-earMar 1, 12, 4:26 a.m. – Permalink
  • 23kon

    dont mind the logo when it appears on the cups
    other than that though - what a crock of shite!

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    Dog-earMar 1, 12, 5:28 a.m. – Permalink
  • GeorgesII

    >>>> 2009 <<<<

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    Dog-earMar 1, 12, 5:33 a.m. – Permalink

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