Pentagram is OUT of touch. 5353 Responses

Last post: 1 year, 3 months ago | Thread started: Feb 29, 12, 6:55 p.m.

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designquestions
http://pentagram.com/en/new/2009…
THEY SERIOUSLY WROTE:
"The new graphics are influenced by youth culture."
WHAT? A stock image white girl with a semi-transparent shirt and a young black guy with a chicken logo on them are youth culture?
Feb 29, 12, 6:55 p.m. – Permalink
pango
i like semi-transparent t shirt....
- +1
  – 23kon
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Dog-earFeb 29, 12, 6:56 p.m. – Permalink
pango
blame the client?
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Dog-earFeb 29, 12, 6:58 p.m. – Permalink
zoozoo
ageist
- Pentagram went down the ladder.– CyBrainX
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Dog-earFeb 29, 12, 7:03 p.m. – Permalink
CanHasQBN
Hell yeah. I dunno about you guys, but I wear my Church's Chicken T-shirt every time I get a chance. Youth Culture FTW.
- plus you're like 45 or something.– akrok1/2
  almost! 27– CanHasQBN2/2
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Dog-earFeb 29, 12, 7:03 p.m. – Permalink
designquestions
They look so similar?
- Somebody really should lance that boil for him. Looks painful.– gramme
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Dog-earFeb 29, 12, 7:09 p.m. – Permalink
vaxorcist
either somebody was on a deadline, or a non-designer was involved... if this is true, it torpedo's a bunch of Pentagram's credibility....
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Dog-earFeb 29, 12, 7:14 p.m. – Permalink
Amicus
Kids listen to music from DJs, so lets get DJ Stout to the job. Yeah, that's the ticket. Youth Culture from the get go!
His work for Popeye's was league's in front of this. I'm guessing the client's were much more conservative on this one.
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Dog-earFeb 29, 12, 7:51 p.m. – Permalink
colin_s
well, it was from 2009.
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Dog-earFeb 29, 12, 7:51 p.m. – Permalink
monolith
well consider what they designed for new Windows logo.. this is not really shocking
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Dog-earFeb 29, 12, 9:37 p.m. – Permalink
Amicus
reminds me of a certain thread I started a while back....
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Dog-earFeb 29, 12, 9:40 p.m. – Permalink
d_rek
Yes and no. I feel strongly that they do some laughably bad corporate work... while a lot of their cultural work is beautiful. It's a love hate relationship I have with Pentagram.
- agreed– hektor9111/2
  Did you read the post?– designquestions2/2
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Dog-earFeb 29, 12, 9:47 p.m. – Permalink
monNom
my righteous indignation meter just hit 11.
how. dare. they.
- it usually only goes to 10– monNom1/2
  haha– akrok2/2
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Dog-earFeb 29, 12, 9:59 p.m. – Permalink
d_rek
While I did read the post on the website, along with the rationale provided, I was more responding to the thread title, "Pentagram is OUT of touch..."
I think it's the nature of a lot of their corporate clientele that dictate how baseline some of their corporate identity work.
Wether or not DJ who-gives-a-fuck worked on a shitty identity is not the issue here.
The issue as I see it is that Pentagram is as susceptible to producing mediocre work as any studio/firm out there in the world. Something being 'out of touch' is as subjective criteria for critiquing design as i've ever heard.
What should really be observed are the formal qualities(or lack thereof) of the work being produced.
- Fuck it's getting late and i can't type for shit.– d_rek
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Dog-earFeb 29, 12, 10:02 p.m. – Permalink
akrok
so, why don't you get a job there and show them the rope.
- ...s– akrok1/2
  wow– jadrian_uk2/2
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Dog-earFeb 29, 12, 11:01 p.m. – Permalink
akrok
i think your just mad cause you work at chickenow. lol.
- and you're not young...any more.– akrok
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Dog-earMar 1, 12, 12:52 a.m. – Permalink
fadein11
2009
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Dog-earMar 1, 12, 1:14 a.m. – Permalink
inteliboy
I like the new branding. And they have some cheesy copy. Oh well. What's the issue again?
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Dog-earMar 1, 12, 4:16 a.m. – Permalink
Douglas
they've brought on two new partners in the past month, so they're either doing something right, are trying to make a shift of some sort.
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Dog-earMar 1, 12, 4:26 a.m. – Permalink
23kon
dont mind the logo when it appears on the cups
other than that though - what a crock of shite!
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Dog-earMar 1, 12, 5:28 a.m. – Permalink
GeorgesII
>>>> 2009 <<<<
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Dog-earMar 1, 12, 5:33 a.m. – Permalink

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Pentagram is OUT of touch. 5353 Responses

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